Zeitgeist Alexandre Sayad consultoria palestras zeitgeist educação mídia cultura educação midiática

BIO

Zeitgeist Alexandre Sayad consultoria palestras zeitgeist educação mídia cultura educação midiática

During my professional life, I have already sold clothes, worked as a photographer, journalist, publicist, waiter, bartender and even had a job in a chocolate factory. During this process, I realized that it is by making mistakes that you get where you want. And these failures necessarily imply experimenting. My interest in education, communication and art brought me here, a portrait still under construction.

Today I the general director of ZeitGeist Education, Media and Culture, and international co-chairman UNESCO MIL Alliance (Paris, France), UNESCO's international alliance in media and information literacy. I write monthly articles for A Gazeta do Povo newspaper and Revista Educação (magazine). In transmedia projects, I host the show “Idade Mídia" on Canal Futura, and MídiaMundo, on Youtube, this last one along with journalist Maria Cristina Poli.

Zeitgeist Alexandre Sayad consultoria palestras zeitgeist educação mídia cultura educação midiática

I participated in more than 15 books, among them, "Media Age - Communication Reinvented in School.

I am a member of the advisory board of program Educamídia (a Instituto Palavra Aberta and google.org initiative) and of the scientific board of the academic journal Comunicar (University of Huelva, Spain). I also act as a board member and co-founder of ABPEDUCOM (Brazilian Association of Educommunication Professionals and Researchers).

In the academic field, I am a researcher in Artificial Intelligence and Ethics at PUC-SP university, in São Paulo.

To sum up, I dedicate my professional life to research and, mainly, implementing projects based on education, communication and innovation in companies, schools and governments.

 

Since 1999, when I helped founding the project Cidade Escola Aprendiz (case at Harvard University), I decided to dedicate myself to these fields.

 

After a sabbatical in London (UK) and contact with the BBC, I realized that it could make a difference. My training as a journalist and educator took me to address the topic of Media Education. Before that, as a journalist, I covered the topic of education for the main media outlets in Brazil, such as O Estado de S.Paulo (newspaper), and publishers Editora Abril, Editora Nova Cultural and the maganize Trip, among others.

In the last 15 years, I helped founding 3 NGOs and 2 companies, including Rede CEP (Communication, Education and Participation), a Brazilian network focused in advocacy and supported by UNICEF. Besides an entrepreneur, I am an international consultant and lecturer, and also design and implement projects, write book, articles and well, I dedicate myself to develop transformative education projects for governments, companies and NGOs, in Brazil and internationally.

 

I have also a specialization degree in Digital Business at University of California - Berkeley.

You can find more details of my professional trajectory within my profile on Linkedin.